Open to marketing roles in the UAE

I plan and run marketing that sells, in store and online.

I'm Basim Ali, a marketing executive in the UAE with 3+ years across brand, trade and digital marketing. I run campaigns, events, paid media and creator partnerships across B2B and B2C channels, and report the results to brand partners and management.

See my workDownload CV
3+years in marketing
10+brands managed
100+creators worked with
Portrait of Basim Ali
Marketing Executive, SMBGSharjah, UAE

Brands I've worked with: pet food, aquatics and pet-industry names across the UAE

What I do

I've managed marketing for 10+ brands across B2B and B2C, including a five-brand pet portfolio in the UAE at SMBG. I write the plans and budgets, run the campaigns, and keep Sales, Retail, Veterinary, Warehouse and agency teams working to the same dates.

10+brands managed across B2B and B2C channels
100+creators briefed and managed, with repeat partnerships
25%traffic and sales growth for freelance clients

How I work

Every brand I manage follows the same four steps, so partners always know what's planned, what's live and what it delivered.

Brand firstPositioning and guidelines protected at every touchpoint.
Teams alignedSales, Retail, Veterinary, Warehouse, Accounts and agencies on one plan.
On timeCampaigns, events and materials delivered to the agreed date.

Seen in store, not just on screen.

Good marketing doesn't end at the click. I plan the shelf displays, clinic branding, sampling days and events that bring a brand to life, then line them up with the digital campaigns so both carry the same message.

  • POSM and in-store visibility
  • Key account promotions
  • Exhibitions and consumer events
  • Clinic branding and sampling
See the work

Selected work

Videos, events and posts for Schesir, Pro Nutrition, Duvo+, Bioline, Cat Fest and Dog Fest. Tap a video to watch it with sound.

Brand videos

Plays as you scroll

Events

Festivals, expos and store activations

Posts

Experience

March 2025 to present
SMBG UAE

Marketing Executive

  • Own marketing for the SMBG pet portfolio, including Schesir, Pro Nutrition, Duvo+, DogFest and CatFest, across digital, retail, events, influencer, B2B and B2C, protecting brand positioning at every touchpoint.
  • Build annual marketing plans and budgets for each brand, and run campaigns end to end across social, paid media, e-commerce, email, WhatsApp, events and partner channels.
  • Implemented a loyalty program that increased sales and repeat purchasing.
  • Run B2B trade promotions and trade marketing: POSM, in-store and clinic branding, sampling and promotional support across retail and veterinary channels.
  • Lead influencer marketing with 100+ creators, from outreach and seeding to briefs, approvals and giveaways, building repeat creator relationships.
  • Run paid campaigns on Meta, Google, YouTube, TikTok and Snapchat, managing objectives, audiences, creatives, budgets, optimization and KPI tracking.
  • Report spend, reach, engagement, traffic and results to brand partners and management, with clear recommendations.
  • Lead consumer events, exhibitions and pet-industry activations, and align Sales, Retail, Veterinary, Warehouse, Accounts and Operations on execution, websites, SEO and e-commerce.
Dec 2022 to Jan 2025
Self-employed, Kozhikode, India

Freelance Digital Marketing Specialist

  • Built SEO-optimized, conversion-focused WordPress websites for small businesses, and set up WooCommerce and Shopify stores.
  • Ran Facebook and Google Ads campaigns that contributed to a 25% increase in client website traffic and sales.
  • Managed social content on Instagram, Facebook, Twitter and TikTok, and reported regularly on paid ads, traffic and SEO.
  • Developed digital marketing strategies in partnership with clients.

Education

April 2023
University of Calicut, Kozhikode

Bachelor of Commerce

April 2021
Google certification

The Fundamentals of Digital Marketing